Digital Marketing Overview- Importance of Digital Marketing in Today's Business Environment
- Overview of Available Online Digital Marketing Channels
- Latest Trends in Digital Marketing
Practical task: Brainstorm how digital marketing can be used to promote a company's product or service
Analytics and data measurement- Overview of Metrics and Analytics Used to Measure Marketing Initiatives
- Data Analysis Methods in Digital Marketing
- Understanding ROI and Different ROI Models
Practical task: working in the Power BI tool to create an ROI report
Personalization and targeting
- Importance of Personalization in Marketing
- Strategies for Effective User Segmentation
- Methods for Adapting Marketing Messages
Practical task: practicing personalization and targeting methods on provided data samples using AI (ChatGPT)
Content Marketing- Overview and Different Purposes of Content in Marketing
- Methods for Creating Effective Content that Drives Engagement
- Understanding the Buyer's Journey
Practical Task: Developing a Content Marketing Plan
Social Media Marketing- Overview of Social Media Channels You Can Optimize for Marketing
- Methods for Creating Effective Social Media Campaigns and Content
- How to Measure the Success of Social Media Campaigns
Practical task: creating different types of social media content on popular social media platforms
Artificial intelligence- An Overview of AI and How It Can Be Used in Marketing
- Understanding Machine Learning Algorithms Used in Marketing
- How Generative AI Works to Create Automated Decisions Based on Data
Hands-on Activity: Practical Application of (AI) to Optimize Digital Marketing Campaign Using Provided Datasets in Power BI