Digital Marketing and Power BI for Executives

Digital Marketing Overview

• Importance of Digital Marketing in Today's Business Environment
• Overview of Available Online Digital Marketing Channels
• Latest Trends in Digital Marketing

Practical task: Brainstorm how digital marketing can be used to promote a company's product or service

Analytics and data measurement

• Overview of Metrics and Analytics Used to Measure Marketing Initiatives
• Data Analysis Methods in Digital Marketing
• Understanding ROI and Different ROI Models

Practical task: working in the Power BI tool to create an ROI report

Personalization and targeting

• Importance of Personalization in Marketing
• Strategies for Effective User Segmentation
• Methods for Adapting Marketing Messages

Practical task: practicing personalization and targeting methods on provided data samples using AI (ChatGPT)

Content Marketing

• Overview and Different Purposes of Content in Marketing
• Methods for Creating Effective Content that Drives Engagement
• Understanding the Buyer's Journey

Practical Task: Developing a Content Marketing Plan

Social Media Marketing

• Overview of Social Media Channels You Can Optimize for Marketing
• Methods for Creating Effective Social Media Campaigns and Content
• How to Measure the Success of Social Media Campaigns

Practical task: creating different types of social media content on popular social media platforms

Artificial intelligence

• An Overview of AI and How It Can Be Used in Marketing
• Understanding Machine Learning Algorithms Used in Marketing
• How Generative AI Works to Create Automated Decisions Based on Data

Hands-on Activity: Practical Application of (AI) to Optimize Digital Marketing Campaign Using Provided Datasets in Power BI