Digital Marketing and Power BI for Executives

1 day | 8 academic hours
6 CPD units | 7 CPE hours
50 thousand clients,
150+ trainings,
25 years of leadership.

Who is this training for?
  • executives and managers involved in strategy development
  • managers who do not have specialized knowledge of the five sections of the program
  • business owners

Training program

Digital Marketing Overview
  • Importance of Digital Marketing in Today's Business Environment
  • Overview of Available Online Digital Marketing Channels
  • Latest Trends in Digital Marketing
Practical task: Brainstorm how digital marketing can be used to promote a company's product or service

Analytics and data measurement
  • Overview of Metrics and Analytics Used to Measure Marketing Initiatives
  • Data Analysis Methods in Digital Marketing
  • Understanding ROI and Different ROI Models
Practical task: working in the Power BI tool to create an ROI report

Personalization and targeting
  • Importance of Personalization in Marketing
  • Strategies for Effective User Segmentation
  • Methods for Adapting Marketing Messages
Practical task: practicing personalization and targeting methods on provided data samples using AI (ChatGPT)

Content Marketing
  • Overview and Different Purposes of Content in Marketing
  • Methods for Creating Effective Content that Drives Engagement
  • Understanding the Buyer's Journey
Practical Task: Developing a Content Marketing Plan

Social Media Marketing
  • Overview of Social Media Channels You Can Optimize for Marketing
  • Methods for Creating Effective Social Media Campaigns and Content
  • How to Measure the Success of Social Media Campaigns
Practical task: creating different types of social media content on popular social media platforms

Artificial intelligence
  • An Overview of AI and How It Can Be Used in Marketing
  • Understanding Machine Learning Algorithms Used in Marketing
  • How Generative AI Works to Create Automated Decisions Based on Data
Hands-on Activity: Practical Application of (AI) to Optimize Digital Marketing Campaign Using Provided Datasets in Power BI
Learning Objectives
  • Gain a deep understanding of digital marketing
  • Understand how to effectively track and measure marketing initiatives to evaluate effectiveness and make data-driven decisions
  • Develop strategies to create customized marketing campaigns that target specific audiences for better engagement and increased conversion rates
  • Learn what makes a successful digital content strategy that delivers higher engagement and ROI
  • Take advantage of artificial intelligence (AI) tools for marketing decision making, including natural language processing and machine learning algorithms, to create an optimized marketing campaign
What will you get as a result of training?
  • Digital Channels Advertising Campaign Template
  • A Guide to Implementing AI in Digital Marketing Campaigns
  • A Guide to Using Power BI in Marketing
  • The Agile Teams Manifesto Guide, Adapted for Marketing Departments
  • Professional advice from an expert trainer
  • EY Academy of Business Certificate
The training is conducted by business trainers of the EY Business Academy.

The trainers have extensive practical experience, as well as
international qualifications ACCA, ACCA DipIFR(Rus), CFA®, CIA®, CIMA®, DipIPSAS, IPMA®, MBA, MBTI®, PMP®, etc.
Participation formats
Schedule and cost
Need a consultation?
We will contact you
Almaty, Kazakhstan
Al-Farabi Avenue, 77/7
Esentai Tower Business Center, 050060
Email: academy@kz.ey.com
Tel.: +7 727 258 5960

Astana, Kazakhstan
16 Dostyk Street
Talan Towers Business Center, 010000
Email: academy@kz.ey.com
Tel.: +7 717 258 0400

Baku, Azerbaijan
153 Neftchilar Avenue
Port Baku Towers Business Center, AZ1010
Email: academy@az.ey.com
Tel.: +994 12 490 7020

Tashkent, Uzbekistan
Mustaqillik Avenue
Inconel Business Center, 100000
Email: academy@uz.ey.com
Tel.: +998 78 140 6482

Bishkek, Kyrgyzstan
125/1 Toktogul Street
Avangard Business Center, 720001
Email: academy@kg.ey.com
Tel.: +996 312 907 090
Corporate format
Aliya Isabaeva
Tel.: +7 702 737 9003
Aliya.Issabayeva@kz.ey.com
International Certifications
Nadezhda Kiseleva
Tel.: +7 705 119 3837
Nadezhda.Kisseleva@kz.ey.com
Open format
Sabira Komekova
Tel.: +7 702 166 6665
Sabira.Komekova@kz.ey.com
Contacts