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Executive MBA: интенсив

$
1800.00
Регистрация
5 days | 40 academic hours
$1800
Training program

Dates:
Baku, October 28 - November 1, 2024
Module I.
Module II.
Module III.
Module IV.
Module V.

Module I.

Module objectives:
  • Understand the role of strategy & strategic planning
  • Understand how to analyze business environment & determine competitive advantage
  • Understand what strategic drift is & what can signify strategic drift
  • Discuss methods to overcome strategic drift

Module II.

Module II objectives:
  • Get familiar with 2017 COSO ERM model
  • Distinguish between risk & uncertainty
  • Understand what is meant by “black swans” & “grey rhinos”
  • Get familiar with distinctive risk management strategies

Module III.

Module III objectives:
  • Get familiar with the concept of creating value for shareholders & stakeholders
  • Get familiar with the elements & types of financial statements
  • Distinguish between profitability & liquidity

Module IV.

Module IV objectives:
  • Gain a deep understanding of digital marketing
  • Understand how to effectively track and measure marketing initiatives to evaluate effectiveness and make data-driven decisions
  • Develop strategies to create customized marketing campaigns targeted to specific audiences for better engagement and higher conversion rates
  • Learn what makes a successful digital content strategy that delivers higher engagement and ROI
  • Take advantage of artificial intelligence (AI) tools for marketing decisions, such as natural language processing and machine learning algorithms to create an optimized marketing campaign

Module V.

Module V objectives:
  • Better understand people, to know your own strengths & areas for development
  • Know how to communicate with colleagues, subordinates, clients, management, partners, relatives to make it easier to negotiate, persuade & prevent conflicts
  • Know how to build effective team, distribute roles & prevent conflicts
  • Confidently communicate with different types of people