The purpose of a presentation and its impact on structure and delivery
- Defining the objective: why the correct wording of the objective determines the entire preparation process. Types of objectives and their impact on structure
Practical exercise
- Building the skill of setting an effective presentation objective
Case review, group work, and feedback
- Joint definition of objectives, refinement of wording, and documentation of best practices
Preliminary analysis: audience, venue, time, format
- Audience segmentation: how to identify listeners’ needs and level of knowledge
- Presentation adaptation, time constraints, logistics, and format
How to “sell” a presentation
- Building a value proposition: what matters to the audience
- Persuasion techniques: storytelling methods, emotional trigger, “problem–solution” approach. Creating a “trailer” and visual accents
Rules for structuring a presentation and options for presenting content
- Sequence, allocation of meaning blocks, transitions and links, eliminating the unnecessary
- Options for presenting material: logic, problematisation, intrigue
How to end a presentation effectively
- A concise conclusion, call to action, handling questions and objections, memorable ending
Practical exercise
- Developing the skill of structuring a presentation using ChatGPT
Presentation design standards
- Harmony in design and common mistakes
Practical work
- Presentation design in MS PowerPoint