AI Complete Guide for Business

255000,00
₼900
2 days | 16 аcademic hours

Trainings are conducted when forming a group of 7 or more people
Language of the training - English.

Dates:
Online, April 14-15
Online, June 24-25
Online, September 30 - October 1

Please note: the date of the training may change.
✨ Please check the exact dates with the coordinators.
Training objectives
What You Will Gain
Day 1
Day 2

Training objectives

  • Build a fundamental understanding of AI and large language models without requiring deep technical training
  • Show the practical value of AI: how to use ready-made AI services (ChatGPT and others) for work, task automation, and content generation
  • Explain how modern language models are structured: basic principles, strengths and limitations, as well as which parameters influence results
  • Prepare participants for AI implementation in business: key steps, barriers, required skills, and development opportunities

What You Will Gain

  • A document with links to the best AI services for different tasks
  • Confident practical skills in using AI-based services: text, image, and audio generation, chatbot launch
  • An understanding of key technologies (LLMs, transformers, vectorisation) and the ability to speak the same language as technical specialists
  • Practical cases: creation, testing, and development of AI projects for specific business needs
  • A business perspective on AI: the ability to assess risks and benefits and choose the right model or service
  • Training materials in electronic format
  • Professional recommendations from an expert trainer
  • EY Academy of Business certificate

Day 1

Introduction
  • Core concepts of artificial intelligence: basic concepts, what it is and how it works
  • Overview of modern AI technologies and their impact on the market and business

Basic and advanced prompt engineering
  • What a prompt is, the formula of a successful prompt: structure, context, examples, and advanced techniques

Hands-on practice in ChatGPT
  • Types of language models (LLM)
  • Generation of emails and structures; brainstorming and decision-making
  • Working scenarios: chat, analytical report, structured document
  • Working logic, clarification and iteration techniques, methods for processing qualitative and quantitative information
  • Market search and research
  • Creative generation: image and video generation
  • Context enrichment: RAG, Tool Calling

Day 2

How a large language model (LLM) works
  • Architecture of modern LLMs in simple terms: tokens, context window, and the “needle in a haystack” problem
  • API basics: what an Application Programming Interface is and how to use it
  • Technical details of LLMs: temperature, Top-P (nucleus sampling), practical examples, and working with hallucinations
  • APIs, pricing, and ready-made services: how to launch an AI project quickly
  • AI agents, Command-Line Interface (CLI), and services for automating business processes
  • Context enrichment with MCP

Comparison of large language models: Claude, Gemini, and others
  • GPT-OSS, LLaMA, and other models: when to choose open-source projects and when to choose commercial ones
  • How to download and use free language models
  • The US and China: distinctive features of language models

Hands-on practice in other useful AI services
  • Creating websites with AI without programming
  • Searching for information with AI
  • Learning with AI
  • Creating presentations and charts with AI
  • Generating video and audio with AI

Methods for optimising AI for business needs (without going deep into code)
  • Distillation, quantisation
  • Important abbreviations for language models
  • Retrieval-augmented generation (RAG)
  • Optimisation for company-specific tasks: fine-tuning
  • Vectorisation and useful services for business
  • Processing speed and specialised chips for AI
  • Tests for language models
  • Agenda for C-level executives
  • Risks and barriers
  • AI implementation opportunities: MVP projects